WATCH ME PIVOT MAGAZINE FEATURE
on American Apothecary. xoxoxo, London!
WE ARE IN DELICIOUS BOUTIQUE!
We are so proud to be in Delicious Boutique in Philadelphia!
CHELSEA MARKET POP UP
April 1st @ Chelsea Market / Artists & Fleas
features Heroine shirt in their "Brooklyn Style" photo shoot.
AMERICAN MUSEUM OF NATURAL HISTORY NYC
store carries our Absinthe Tees.
FASHION WITH A PURPOSE
American Apothecary started as a lifestyle brand promoting social awareness. We aim to showcase misrepresentations and hidden facts of everyday life through visually appealing and affordable fashion. It seems just right to start with the most influential - pharmaceutical - industry.
Did you know that cigarettes were prescribed for asthma? or heroin was sold in the pharmacies for around 80 years as a painkiller? or cocaine toothache drops were prescribed for children to ease teething pain? It's fascinating how these now illegal substances have been widely prescribed back in 1900's and who knows what "normal" things we consume today will be banned tomorrow?
By showcasing 1900's inspired designs the brand is commenting on how perception changes depending on the knowledge of certain facts and on importance of being eco-friendly to yourself, being curious about the essentials and striving to change the world through awareness.
American Apothecary is based in NYC & sold throughout the USA, Europe & Japan. 10% of net proceeds goes to the drug outreach and community development programs.
EVERY DETAIL MATTERS
American Apothecary is not just the story, we believe in detailed beautiful clothing and experience. Our shirts are made out of 100% finest cotton. All the inks are water-based & the shirts are packaged in an over-sized cigarette gift box.