FASHION WITH A PURPOSE
We are a lifestyle brand that uses fashion as means of promoting social awareness. We select and focus on a specific industry - pharmaceutical one seemed an obvious first choice - and uncover various truths and misrepresentations by way of fashion. By doing so, we are commenting on how our perception changes depending on the knowledge we possess.
EVERY DETAIL MATTERS
American Apothecary is not just the story, we believe in detailed beautiful clothing and experience. Our shirts are made out of 100% finest cotton. All the inks are water-based & the shirts are packaged in an over-sized cigarette gift box.
WATCH ME PIVOT MAGAZINE FEATURE
on American Apothecary. xoxoxo, London!
WE ARE IN DELICIOUS BOUTIQUE!
We are so proud to be in Delicious Boutique in Philadelphia!
CHELSEA MARKET POP UP
April 1st @ Chelsea Market / Artists & Fleas
features Heroine shirt in their "Brooklyn Style" photo shoot.
AMERICAN MUSEUM OF NATURAL HISTORY NYC
store carries our Absinthe Tees.